New York First Floor & Corridor Redesign + Rebrand

ALine was honored to redesign the lobby/first floor, breezeway, hallways, and elevator cabs at this cooperative building in the Flatiron district. We redesigned and re-branded the space to include new branding throughout the whole building, including an illuminated sign visible from the exterior. Additional features include:

The Breezeway:

• Asymmetrical floor pattern that guides guests between the two buildings while being visually pleasing
• Hanging LED wire chandelier to provide the feel and look of an art installation

The Lobby:

• New concierge desk designed to be both stylish and functional, incorporating new equipment
• Package storage room reconfigured to maximize storage potential
• Raising the lowered lobby seating area to be level with the rest of the space for ADA accessibility
• New modern glass railings & partitions
• Three different sources of lighting including lighting coves, sconces, and decorative lighting
• New wall finishes throughout including wood, vinyl wall covering and stone
• Furniture that complements the new design and creates a welcoming, at-home feeling
• Window seats built into the existing architecture allow for more flexibility in the space
• Modern USPS approved mailboxes with a stone counter that is both attractive and durable
• New built-in cabinetry below mailboxes to conceal recycling and trash receptacles
• New decorative lighting above the mailboxes

The Corridors:

• Plush, custom-designed Axminister carpet for a warm, at-home feeling
• Vinyl wallcovering to add texture and lasting beauty
• Contrasting paint shades for the doors and trim to bring a burst of color that coordinates to the new scheme
• Brushed nickel ceiling fixtures with coordinating sconces to unify lighting color and create a brighter and more energy efficient lighting scheme
• Modern crown molding profile for an upscale finishing touch
• New door chimes and engraved door viewers to create a clean, consistent modern look
• New signage to coordinate with the new scheme and finishes
• Cleaned and repaired door saddles

The Elevator Cabs:

• More energy-efficient lighting
• More durable flooring
• Contemporary wall finishes that coordinate to the new lobby and corridor schemes, bringing durable beauty to every corner
• Unified metal finishes